If you’ve read any headlines recently, you know that breaches are an unfortunate, yet common occurrence. You’re either numb to these notifications, or you’ve been asking: why and how does this keep happening?! Although there isn’t necessarily just one common reason, the overall problem is that of deterrence and discernment. Attackers select targets, e.g. your data, because they know their chances of getting caught are low. If they are caught, they know the cost to them (jail time, fines, reputation, etc.) is not very high. Finally, understanding how your adversary views your assets (data, systems, and even reputation) is a missing key component in prioritizing your defenses. Our goal is to change that.